Sample plan
See what a 30-day marketing plan looks like.
Choose an industry. This is example content to show the format. Your real plan is written from your own business details, and nothing goes out until you approve it.
Example only — not a real businessNothing here was published
A local roofing and gutter company
Goal: More quote requests before winter
Targets to track (not guarantees)
- Aim: 10 quote requests this month
- Reply to every enquiry within 1 working day
- Ask 5 finished jobs for a Google review
Week 1
Winter is coming — book your gutter check
- Social posts
- Before-and-after photo of a cleared gutter · Three signs your roof needs attention
- Google Business Profile
- Business Profile update: 'Now booking autumn gutter checks'
- Seasonal check reminder to past customers
- Promotion
- Free roof inspection with any gutter clean
- Lead follow-up
- Remind open quotes older than 5 days
Week 2
Meet the crew
- Social posts
- Team photo with a short intro · Short video: how we protect your garden during work
- Google Business Profile
- Add 4 recent job photos
- Lead follow-up
- Thank-you message after each finished job, with review link
Week 3
Storm readiness
- Social posts
- Checklist post: storm-proof your roof · Customer question answered: 'Is moss a problem?'
- Google Business Profile
- Post: emergency repair availability
- Storm checklist to newsletter subscribers who agreed to marketing
- Lead follow-up
- Call back missed enquiries the same day
Week 4
Last slots before winter
- Social posts
- Countdown post: 6 slots left this month · Review highlight from a real customer (once you have one)
- Google Business Profile
- Offer post ending on the last day of the month
- Last-chance reminder to people who asked for a quote
- Promotion
- Offer ends this month
- Lead follow-up
- Final nudge on open quotes
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